28 Feb 2023
My Home Didn’t Sell! Now What?
When it comes to listing their home, most home sellers want three things: 1) to make a lot of money, 2) to put in minimal time and effort, and 3) to sell quickly. But...
I am the Owner and Broker of Ray Cook Realty LLC. My background is in Marketing and Advertising in which I worked for 12 years at a marketing subsidiary of a Fortune 500 company and one of the largest media companies in North America. There I served in purchasing management, negotiated multi-million dollar contracts, managed multi million dollar projects and led a high performance team in a high volume work environment.
In 2002 I decided to follow my passion for Real Estate in which I was involved on the investment side. I have been recognized for both outstanding sales performance and top customer service performance. I am a member of the Institute for Luxury Home Marketing, A Certified Luxury Home Marketing Specialist and a A certified Resort and Second Home Property Specialist. My office is located in Indian Shores, Florida. I am a long time beach resident of two decades and I live in North Redington Beach with my wife and two children.
28 Feb 2023
When it comes to listing their home, most home sellers want three things: 1) to make a lot of money, 2) to put in minimal time and effort, and 3) to sell quickly. But...
31 Jan 2023
Over the past few years, many of us have spent extra time at home—and that means we appreciate the personal design touches that make a house cozy and comfortable more than ever. Some of...
01 Jan 2023
Last year, one factor drove the real estate market more than any other: rising mortgage rates. In March 2022, the Federal Reserve began a series of interest rate hikes in an effort to pump...
30 Nov 2022
You don’t have to break the bank to celebrate the holidays in style—even in this season of inflation. Prices may be higher on everything from food to gifts to decorations, but there are still...
31 Oct 2022
Over the past few years, a real estate buying frenzy bid up home prices to eye-popping amounts. However, as mortgage rates have risen, buyer demand has cooled.1 Consequently, home sellers who enter the market...
30 Sep 2022
Deciding whether to jump into the housing market or rent instead is rarely an easy decision – especially if you’re a first-time homebuyer. But in today’s whirlwind market, you may find it particularly challenging...
31 Aug 2022
Mortgage rates have been on a roller coaster ride this year, rising and falling amid inflationary pressures and economic uncertainty. And even the experts are divided when it comes to predicting where rates are...
01 Aug 2022
The process of buying a new home can be both exhilarating and exhausting. But the journey doesn’t stop when you close on your property. On the contrary, you still have quite a bit to...
30 Jun 2022
No matter what’s going on in the housing market, the process of selling a home can be challenging. Some sellers have a hard time saying goodbye to a treasured family residence. Others want to...
01 Jun 2022
The last two years caught many of us off guard—and not just because of the pandemic. They also ushered in the hottest housing market on record, with home prices rising nationally by nearly 19%...